Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
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Marketing artificial intelligence (AI)
Salesforce buys AI startup to boost its enterprise search abilities
Doti AI technology boosts how tools find and use internal knowledge—and that could change how marketers work across teams.
Hightouch enters the fray for agentic AI for marketers
Hightouch unveils AI agents trained in real marketing workflows, hoping to make it easier for marketers to work smarter and faster.
How to build a GEO-ready CMS that powers AI search and personalization
GenAI is rewriting the rules of digital content, and only AI-native CMS platforms will keep your brand visible and competitive in a zero-click world.
U.S. state data privacy laws: What you need to know
Updated with information on significant expansions to the Connecticut and Montana data protection laws.
Digital experience platform (DXP)
How AI could make your next DXP migration actually work
Your last migration crashed and burned. What if you could eliminate the technical bottlenecks that derailed it?
Salesforce acquires Spindle AI to bolster analytics for Agentforce
With businesses drowning in data but starving for insights, Salesforce bets on AI agents that can simulate outcomes for GTM and pricing scenarios.
Digital asset management (DAM)
When shadow DAMs become the real system of record
Shadow DAMs inside design tools and shared drives are changing how creative assets move — fast, flexible and outside IT’s control.
4 essential tips to maximize holiday inbox placement
Learn how to strengthen your sender reputation and boost engagement when it matters most.
Marketing artificial intelligence (AI)
If the AI bubble bursts, marketing could take the first hit
Marketers love AI, but the sector's growing debt and shaky foundations, means they could be the first to suffer if the hype-driven boom turns into a bust.
How GA4 records traffic from Perplexity Comet and ChatGPT Atlas
AI browsers disrupt how GA4 records referral data, obscuring traffic sources and discovery patterns. Find out how to track them accurately.
Poor data quality hampering businesses and their AI plans
Pressure to deploy AI is rising. But flawed data means flawed insights, and leaders are calling for a data strategy overhaul.
Is Salesforce a CRM? What it does & why businesses use it
Salesforce is a powerful CRM, but it’s also much more. Learn how it helps businesses manage customer relationships, automate sales, and scale growth.
Marketing artificial intelligence (AI)
7 steps to build real AI readiness in your CRM
Before adding AI to your CRM, fix the work behind it. This practical framework helps align people, process and platforms for real AI readiness.
Discover the secret weapon for marketers battling rising multichannel costs
Campaign costs are spiking. Complexity is growing. See how unit cost analysis can help marketing leaders regain control and protect ROI.
Salesforce Lead vs. Opportunity—Key differences explained
What’s the difference between a lead and an opportunity in Salesforce? Learn how each fits into your sales pipeline and how to manage them effectively.
What is HubSpot? CRM, marketing & sales platform guide
New to HubSpot? Learn what it is, how it helps manage marketing, sales, and CRM in one place—and why it’s a go-to tool for growing businesses.
Why HubSpot is winning at AI visibility in B2B SaaS
HubSpot dominates AI-powered search visibility. Learn how its strategy, content, and authority make it a standout B2B SaaS leader in the AI era of SEO.
Is martech driving the blandification of marketing?
Martech promised smarter personalization, but it’s producing sameness. Here’s how to think differently.
Customer relationship management (CRM)
Customer sentiment — and risk — are hidden in the emails in your CRM
Looking for new insights from your email? Discover how genAI reveals what customers actually think — right in your CRM.
Gen Z leads surge in daily AI use, as B2B buying enters the generative era
TrustRadius report confirms that AI tools are now central to B2B buying, with 86% of Gen Z professionals using them daily—and marketers racing to adapt.
Martech, adtech and sales tech: Are they converging — and should they?
Data in silos? Teams misaligned? Convergence could mean one customer view, and full-funnel orchestration. But is it good for businesses?
Quiet martech is redefining how teams work
By prioritizing simplicity and integration, marketing teams are finding calm, creativity and measurable gains in a less-is-more approach.
Marketing artificial intelligence (AI)
From tech tangle to growth engine, martech gets a do-over
Despite years of investment, martech has failed to deliver on its promise—AI offers a rare chance to rebuild it as a true growth driver.
5 ways a B2B CDP transforms your marketing and sales alignment
B2B CDPs unify fragmented data, reveal buying group behavior and turn sales and marketing into one revenue engine. Here’s what makes them indispensable.
Why is Salesforce partnering with the biggest names in AI?
The biggest names in tech aren’t going to let scattered tools and siloed data stand in the way of the agentic enterprise.
Building a martech stack that fits local business reality
Most platforms are built for enterprise needs, not local ones. Choose tools that help your small business connect with your community and grow sustainably.
Salesforce Marketing Cloud enters the agentic era
Meet Agentforce Marketing, a far cry from what marketers had available 25 years ago, when its ancestor was launched.
Smarter reporting, AI enhancements lead HubSpot’s September 2025 updates
The September update focuses on practical, long-requested updates and fewer show stoppers than August.
StackAdapt unveils a martech suite combining programmatic, data and email marketing
StackAdapt sees an opportunity to activate data and drive cross-channel impact.
Twilio launches data tools to help marketers trust their signals and move faster
The new data tools aim to turn trusted data into faster decisions, smoother campaigns and customer experiences that actually deliver.
Data infrastructure consolidation continues as Fivetran, dbt Labs merge
M&A in the data ecosystem has some concerned about the future of open-source tools.
Mailchimp delivers new toys for retailers ahead of the holidays
Fragmented tools and data gaps make holiday campaigns harder to connect across channels. Mailchimp wants to help.
Salesforce launches Agentforce 360 to embed AI agents directly in Slack for marketing teams
As Salesforce makes Slack the hub for AI agents, marketers face familiar hurdles: fragmented data, unclear ROI and cost creep.
Marketing artificial intelligence (AI)
Zeta Global unveils ‘superintelligent,’ natural language AI agent
Athena from Zeta brings voice-powered intelligence straight into marketing workflows.
Martech stacks evolve through capabilities, not tools
Future-ready stacks combine SaaS, AI, workflows and human skills into adaptive systems. Here’s how to manage capabilities as your new foundation.
Customer journey orchestration
Your website isn’t ready for AI agents — here’s what needs to change
Most websites aren’t built to support the seamless, personalized agent-drive experiences customers now expect.
6 common agentic AI pitfalls and how to avoid them
Hearing horror stories about agentic AI implementations? Your company needn't be a victim.
Salesforce Agentforce: What you need to know
We've updated our page on Agentforce with details on Sales'force's Spindle AI acquisition.
Salesforce says social engineering to blame for breaches leading to ransom demands
Salesforce said its platform wasn’t compromised, but that’s little consolation to the companies and consumers potentially impacted.
Marketing artificial intelligence (AI)
Oracle debuts AI agents for CX and revenue teams
Oracle’s new AI agents connect marketing, sales, service, finance and more, giving them a view across the enterprise.